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Why I Think Building An Email List Is Freakin Important And Justin Brooke Says I’m Not Crazy
Posted On: December 3, 2008Posted In: Marketing Tips, Video Blogging
Comments: 63 Responses
Why You Need A Mailing List
So, this past weekend I entered into a contest last minute. I thought I had missed it! Justin Brooke from Sitefling held a contest where you had to explain the importance of having a big mailing list. Â I saw the reminder email Sunday saying there was still a little bit of time, so I put together a quick video.
There were a few entries and he had to pick three winners. Â I tried to outline a few lesser talked about reasons why it’s important in my video. Â However…I understand some of the more common reasons to have one. Here are a few off the top of my head:
The Benefits Of Having Your Own Mailing List
- Instant Traffic - having your own list means you control the traffic of that list and can send them where you want. Of course, this all depends on building the proper relationship
- Instant Money- with a list you can create an email, click send, and start seeing the money come in, this to, depends on the relationship you have built with your list.
- Product Research and Creation Opportunities – you can ask you list questions, find out their problems or what they need help with, and create a product for it
- Your Own Team of Associates – it’s like having associates, human resources, and a sales team all in one. Â If you build the relationship properly, they will talk about you to others, do quality/damage control around the internet, and promote your products.
He will be doing a case study on what he is teaching us, I suggest you tune in and learn how to build your own list, which in my opinion, is one of the most valuable assets you can have as a marketer.
see ya.
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December 3rd, 2008 at 10:20 am
Great post Joe.
Nice post about email lists. It’s always easier to read what people write then to do it yourself.
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Normal Joe (2116 comments) Reply:
December 3rd, 2008 at 5:24 pm
Thanks man, glad you liked it. Not sure I know what you mean by
“It’s always easier to read what people write than to do it yourself”
explain please lol, I want to respond properly
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December 3rd, 2008 at 10:28 am
Congrats on wining over there Joe. I wasn’t sure if that was you or not. Your reasons here for having an email is great. You are right about the word of mouth thing.
I think its one of the best promtions you can have because you have trusted clients that will recommend you to anyone.
Checkout Bruno Augers last blog post..Who’s Stealing my Bandwidth?
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Normal Joe (2116 comments) Reply:
December 3rd, 2008 at 5:21 pm
Thanks Bruno….I agree man, having a good responsive list of people that appreciate hearing from you makes a HUGE difference in your biz man!
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December 3rd, 2008 at 11:55 am
Congrats Joe !
I believe also that a list is a very important asset. It’s where the money is. But then again, you must know how to keep it. Your own list is like your own golden egg, you must keep it in proper condition. There are endless opportunities to make money from your own list – affiliate products, your own products, JVs and other things.
Best regards,
The Moneyac
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Normal Joe (2116 comments) Reply:
December 3rd, 2008 at 5:20 pm
Thanks Money! Yeah man….it is, if you do it right. If you just promo and don’t build relationship, then folks will leave quicker than Cinderella at 11:59pm
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Li W (5 comments) Reply:
December 3rd, 2008 at 11:19 pm
True. You need to strike a balance there between promo and valuable freebies that help your subscribers. But you can’t go freebies all the time, otherwise you set a wrong expectation, and nobody would buy from you. So yeah, balance is important.
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Normal Joe (2116 comments) Reply:
December 4th, 2008 at 9:27 am
You hit it on the head….people on your list need to know your in business….at the same time they have to like it! lol.
December 3rd, 2008 at 2:04 pm
Yo J Swizzles,
Nice blog post you got here. Covers all the best benefits in one.
We gunna get the party started a little bit later today so keep your eyes peeled and your glass full
Checkout J Boogeys last blog post..Listbuilding Contest Winners
Reply
Normal Joe (2116 comments) Reply:
December 3rd, 2008 at 5:19 pm
Yoooooooooo whatup J Boogey! Thanks for stopping by man, I can’t wait to get started yo! Yeah man…I tried to go unconventional in my video….but I guess I should have just kept it simple and named em all lol. Either way…I won so it’s ALL GOOD playaaaaaaaa.
Don’t be a stranger!
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December 3rd, 2008 at 3:29 pm
Congrats Joe.
The best advice I can give is not to listen to guru’s in their coaching classes, “how to spam the crap outa your list with nothing but sales”…..for $1997 per month.
Checkout Dennis Edells last blog post..Would You Like To Sponsor My *Best Blog Review* Contest?
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Normal Joe (2116 comments) Reply:
December 3rd, 2008 at 5:17 pm
Yeah man…it’s about building a good relationship, not throwing up a bunch of crap and seeing how much sticks lol. I feel you.
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Dennis Edell (34 comments) Reply:
December 3rd, 2008 at 7:07 pm
You just gave me an awesome funny post idea, watch for the link back…or simply subscribe.
LOL
Checkout Dennis Edells last blog post..Would You Like To Sponsor My *Best Blog Review* Contest?
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Normal Joe (2116 comments) Reply:
December 3rd, 2008 at 7:25 pm
Uhhhh….aight then homie…we’ll be watchin
December 3rd, 2008 at 4:29 pm
Owning a list is one of the most important elements of the online marketing mix ..Owning a list is like owning Gold in the online business…big the list better the revenues for your email campaigns
Checkout ZK@Internet Marketing Blogs last blog post..November Blog Update
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Normal Joe (2116 comments) Reply:
December 3rd, 2008 at 5:17 pm
Whatup ZK, you right man…that is THE asset online. If you have a good list, and you treat them right….you don’t even really need a website lol.
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December 3rd, 2008 at 8:47 pm
The most difficult thing about building an email list is coming up with the content for your newsletter especially when you go all out writing content just for blog posts and articles!
Checkout Calebs last blog post..2 More Reasons For CB TopSites
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Normal Joe (2116 comments) Reply:
December 4th, 2008 at 9:23 am
I know people that post the same content on their blog and in their newsletter lol.
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December 3rd, 2008 at 10:35 pm
I only have a small list at the moment (500) and i don’t really concentrate on building it, i should attack this part of internet marketing more keenly.
Jason
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Normal Joe (2116 comments) Reply:
December 4th, 2008 at 9:32 am
Man, that’s a decent sized list…I hope you’re building a nice relationship with them and stuff…the size isn’t as important as the responsiveness of the list.
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December 3rd, 2008 at 11:17 pm
Hey found your blog through smart wealth! I agree with you there. As they say, “the money is in the list”, and when people talk about how you can make money on demand on the internet, it’s really the power of the list at work. The list is probably the most valuable asset that an online marketer has.
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Normal Joe (2116 comments) Reply:
December 4th, 2008 at 9:31 am
Cool Ryan is a cool cat! Yeah…having a list is the ace in the hole so to speak. Welcome to the site by the way Li! Hope to see you around!
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December 4th, 2008 at 10:04 am
Building a list is kinda similar to building up a blog. What we want end of the day are loyal and active readers/customers.
Nice post Joe!
Checkout Erwin Tans last blog post..Unleashing The Niche Genius In You
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Michael Henry (12 comments) Reply:
December 4th, 2008 at 2:55 pm
Its also true that readers don’t want to be abused with crappy offers. I’m very leary about signing up for email lists even if they say the information won’t be shared/sold… because who really is to say it won’t?
Everything about this kind of marketing boils down to trust.
Checkout Michael Henrys last blog post..Where I’m at: Free Flu Shot Clinic
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Normal Joe (2116 comments) Reply:
December 4th, 2008 at 5:47 pm
I hear that man….I have unsubscribed from many lists, because I get no value, every email can’t be the BEST PRODUCT EVER lol….I don’t mind being sold to, honestly…I know people are running a business. But…just be real…don’t start every affiliate email promo with “my friend let me hook you up” I’m thinking…uhhh…..no…he didn’t I got the same email from everyone else, and I’m an affiliate too…I saw the template! hahahaha.
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Li W (5 comments) Reply:
December 4th, 2008 at 8:10 pm
Yeah true. Although I’m on 20 lists right now. lol Mostly from the big guys like Willie Crawford and some other less-known guys from the Warrior Forum. But they all offer pretty good value. I think writing an effective email to your list is an art in itself. There are times when everyone’s promoting the same big launch, you’ll need to think outside the box a bit or create some really unique but relevant bonus people simply can’t resist.
Normal Joe (2116 comments) Reply:
December 4th, 2008 at 5:50 pm
Hey hey, welcome to the site Erwin….I don’t think I’ve seen you around here before…so, welcome! Yeah man…it’s pretty much the same thing really…except a little more intimate, and, emails get into a different part of the mind than websites/blog.
If you build this relationship right, it will treat you good
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December 4th, 2008 at 11:57 am
An email list can make you thousands. So easy to monetize.
Checkout Blog Experts last blog post..3 Ways to a Popular Blog
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Normal Joe (2116 comments) Reply:
December 4th, 2008 at 5:48 pm
Exactly….if you handle it right.
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December 4th, 2008 at 3:26 pm
Ya, I’ve signed up for a lot of newsletters or for free stuff. I did it for 2 reasons one is that I love free stuff but the other is to study what the other guys do. Some give you great info and plug a product here and there but the others man…….they just want to push push push and most of it is garbage. Learn from it and give as well ast take.
Tis the Season for giving……right?
Checkout Luca – Reach Success Onlines last blog post..New to Blogging? Download this Free Report
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Normal Joe (2116 comments) Reply:
December 4th, 2008 at 5:46 pm
Yeah…..it’s an art no doubt. But also..subscribers have to realize that you are running a business too man…everything can’t be free lol.
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December 4th, 2008 at 6:17 pm
Congrats man
I have always known how important they are but am always too lazy to start building a proper one yet
I promise by the end of December i will have started one
Checkout Simons last blog post..Some Enjoyable Posts In The Blogosphere 3-12-2008
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Normal Joe (2116 comments) Reply:
December 4th, 2008 at 6:51 pm
Thanks yo, they are important….it does take work, but it’s worth it. Get it going boyeeeeeeee.
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December 4th, 2008 at 8:01 pm
Congrats Joe…Justin is da man…and a good friend of mine…you will def learn alot of stuff from him. 1,000 or nothing…Let’s Get It lol.
Desmond
Checkout Desmonds last blog post..End Of Month Report
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Normal Joe (2116 comments) Reply:
December 8th, 2008 at 7:05 pm
Thanks man J Boogey is cool peeps…I’m gonna work hard on whatever he say do…you know, I’ll report back with my findings.
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December 5th, 2008 at 11:28 am
Our list is small at the moment. 57. Honeslty, we have been very busy with our normal sales and just haven’t had time to work on it. But, I’ve got some things in the works that will hopefully boost it. Also, we are giving what we have a good test run today. We’ll see what happens.
Checkout CD Rates Blogs last blog post..It’s Refer Your Corporate Friend Day — Get Paid $150
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Normal Joe (2116 comments) Reply:
December 8th, 2008 at 7:04 pm
Look dude, any list is better than no list. Learn how to build that relationship and be ready when you get the larger numbers.
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December 5th, 2008 at 7:54 pm
@Normal Joe –
Sometimes it’s also a bit of luck. Although mostly work and probably 1% luck. If you do article marketing and you get one killer article featured on a big site, you can get thousands of subscribers easily! But it does take time.
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Normal Joe (2116 comments) Reply:
December 8th, 2008 at 7:02 pm
Hmmm…is it really luck if you put the time in to write the articles? It’s just about putting yourself in the right positions…but that’s a little different than getting people to subscribe to your mailing list.
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December 5th, 2008 at 9:23 pm
Dam nice post Joe I’m for sure gonna get aweber email list going
Checkout Nick Throlsons last blog post..Motive Interactive Gives Back Contest
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Normal Joe (2116 comments) Reply:
December 8th, 2008 at 7:03 pm
I would have thought you already had one knocked out playa! Get on that son!
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December 6th, 2008 at 6:01 pm
I need to get into this whole list building jig. I’ve never done it before but I would love to start. I’m going to have to take advice from my clients on where to start…eek!
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Normal Joe (2116 comments) Reply:
December 8th, 2008 at 7:03 pm
Well get that hustle on and make it happen maaaaaaaaaaaaaaaaaaaan lol
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December 7th, 2008 at 11:05 am
Congrats on winning, Joe. I’m in the midst of plugging Aweber into blog in the next couple of days. I didn’t realize how importance it is till Yaro gave me this superb advise
“”Start an email newsletter as soon as you can and use your blog as the
traffic tool to build your list.”
Good luck, buddy.
Yan
Checkout Blog for Beginnerss last blog post..To Follow or Not to Follow: That is the Question
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Normal Joe (2116 comments) Reply:
December 8th, 2008 at 2:31 pm
Thanks Yan! Yeah man…having a list is THE catalyst for most marketers. Sure…you can make money without it, but it’s much easier and scalable if you have a list. Yaro is a smart man…listen to him lol.
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December 7th, 2008 at 6:44 pm
I’d much rather have a sniper rifle too! Instead of a shotgun blast e-mail marketing. Great video man! Really enjoyed
I don’t have a targeted siteflip list of my own yet, but I am working on. My partner who I work with a lot, just recently started to get his list up and it was the first time he or I seen thousands of dollars come in from ONE e-mail!
That isn’t hype or a lie, it’s the truth! E-mail marketing is THE way to make money online. I also liked your unique perspective on e-mail opt-ins. You deserved the win.
Checkout Wynter Joness last blog post..SiteFlipU.com – Bought, Sold, Bought, Sold
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Normal Joe (2116 comments) Reply:
December 8th, 2008 at 2:30 pm
You right Wynter…if you focus and really build, you can set yourself up for years to come! I look forward to seeing and hearing what you do with your lists.
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December 9th, 2008 at 11:42 am
I wish i could a long mailing list in one pocket and Aweber in the other.
Checkout Shanker Bakshis last blog post..The End of New Beginnings
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December 9th, 2008 at 11:45 am
@Blog for Beginners – Yes these are couple of must have tools.
Checkout Shanker Bakshis last blog post..The End of New Beginnings
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Blog for Beginners (24 comments) Reply:
December 9th, 2008 at 1:06 pm
Yup, yup, yup…… remember our last conversation?
Yan
Checkout Blog for Beginnerss last blog post..Duplicate Content: Penalty or Policy?
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December 9th, 2008 at 1:06 pm
I guess email list can’t bring instant money especially it not easy to build relationship with subscribers. Most worst, our email could go through their ’spam’ box.
Checkout sickness travels last blog post..Travel sickness
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Normal Joe (2116 comments) Reply:
December 11th, 2008 at 9:41 pm
It could….but if you build it right, instant money is definitely a reality.
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December 9th, 2008 at 7:24 pm
it’s interesting this I’m coming accross this post at exaclty the same time I’m thinkign of and researching how to put together a good email list. Great video man! I iwsh you luck in the contest.
-Gerald Weber
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Normal Joe (2116 comments) Reply:
December 11th, 2008 at 9:40 pm
Cool dude! Welcome to the site. A list is a must, period. I look forward to seeing you around more.
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December 9th, 2008 at 10:51 pm
You already know where I stand with this – The list is crucial. I’ve been reading a lot on utilizing smaller sized lists for an even higher conversions in smaller niche markets – it’s some really interesting stuff!
I’m buying myself a subscription to Aweber for Christmas.
Oh List-mas tree, oh List-mas tree, please make my wallet greener!
Checkout Elijahs last blog post..All Sales Pages Suck Ass
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Normal Joe (2116 comments) Reply:
December 11th, 2008 at 9:36 pm
Nice boyeeeeeeeee…I can’t believe you don’t have one already! But it’s all good, let’s get it in line!
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December 10th, 2008 at 10:56 pm
Joe,
You know I am all about the list so make sure you share these secrets with me. I mean that is the alliance of the ninja isn’t it?
Adam
Checkout Adams last blog post..The John Chow Effect
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Normal Joe (2116 comments) Reply:
December 11th, 2008 at 9:35 pm
Hahaha…no doubt boyeeeeeeeee
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December 14th, 2008 at 8:43 am
Congrats on winning, Joe. I still haven’t gotten around to building my list yet, but I’m sure I’ll do it eventually….
Checkout the Blogoholics last blog post..How to Cloak Your Affiliate Links and Make More Money
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Normal Joe (2116 comments) Reply:
December 15th, 2008 at 9:23 am
Thanks man, welcome to the site! Yeah, start doing that boyeeeeeeeeeeeeeeeeeeee
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December 7th, 2008 at 4:03 am
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